About Rosette
Welcome to Rosette Designs, we’re all about making your love story shine from day one. Think of us as your wedding dream team. We don’t just plan and decorate – we believe that every love story deserves a magical beginning and a lifetime of cherished memories.
Founded in 2013 by our visionary leader Hellen Lie, we’ve spent years honing our craft as Singapore’s premier wedding planning, styling, and coordination team. Now, as Rosette Designs, we’re elevating our commitment to transforming your unique love story into a celebration that seamlessly blends elegance, creativity, and personalised charm. We are dedicated to crafting unforgettable experiences that transcend the wedding day itself, fostering lasting marriages for generations to come.
Our Super Team
Hellen
Founder & Creative Director
My journey into the wedding industry actually started as a bride! When I was planning my own
wedding in 2008, I wanted something unique and personal — but I just couldn't find the right
vendors to bring that vision to life. So, as a designer, I did what made sense: I started Rosette
Designs.
What began as a wedding planning company with a strong focus on design and décor has since
grown into something much bigger, a full suite of wedding services that supports couples
beyond just the big day, all the way into marriage
I'm Indonesian-born, but Singapore's been home for a long time, it all started when I came here
as a design student. Now I've got a full house: a hubby, two teenagers, and a dog keeping
things lively!
Work is genuinely something I love, so personal growth is always on my mind. And when I need
to recharge, you'll find me out hiking in nature.
Eunice
Principal Wedding Planner
12 years ago, I knew absolutely nothing about wedding planning. I was a complete noob, just
fueled by curiosity and a desire to create meaningful moments for couples.
When Hellen decided to kickstart Rosette, we never thought it would have brought us this far.
Back then, I dived into a full year wedding planning course with the Institute of Certified
Wedding Planners, not just to support her dream, but also to learn how to plan my own wedding.
I had zero idea at the time that this fringe decision would be the start of a whole new chapter in
my life.
From those early days of uncertainty, to becoming a certified wedding planner, to being the
principal planner at Rosette, this journey has been one of courage, growth, and so much heart.
We may not be perfect, but we keep showing up, believing that each wedding is more than an
event. It’s the beginning of a forever.
I lift, run, spin and practice Pilates.
Vivienne
Wedding Planner
I love the personal touch and the great sense of fulfillment from creating weddings for our
couples. Being at Rosette helps me to do just that as it aligns with my passion for celebrating
love and relationships.
I have 2 adorable kids and I love watching them grow into their own amazing person.
Reiko
Marketing
I've known Hellen for quite a while, and I got the opportunity to work with her creating wedding
social media content — and honestly, I fell in love with it. There's something special about
capturing real people working passionately behind the scenes, whether it's a florist setting up
stunning décor or a coordinator pulling everything together on the actual day. I love
documenting that whole journey and seeing the final transformation of a wedding venue. Most of
all, I love being part of the moments where couples get to celebrate the biggest day of their
lives.
I'm a bit of a tech geek when it comes to AI! I genuinely enjoy keeping up with the latest tools
and spend time researching and testing new tech to make marketing work smarter and more
efficiently. Outside of work, you'll find me out on a hiking trail, at the gym, or on a yoga mat —
basically anything that gets me moving and outdoors
Christina
Florist
I joined Rosette because I genuinely love flowers and the beauty they bring to special moments.
Being in the wedding industry allows me to turn that passion into something meaningful and
help create memorable experiences for couples on their big day.
During my free time, I enjoy going shopping with my husband and attending church events. I
enjoy spending quality time with loved ones and being part of a positive and supportive
community.
Shermaine
Project Coordinator
I enjoy planning and creating décor because it’s fulfilling to know that, at the end of the day, I’ve
made someone’s special day even more memorable. I joined Rosette because I truly enjoyed
my experience here as an intern, and I felt that it was a place where I could continue to grow
while doing something I’m passionate about.
I have many pet parrots, and during my free time I enjoy spending time with them. I also love
exploring new food places with my fiancée whenever our budget allows.
Amanda
Sales
Becoming a wedding planner has always been a dream of mine. As cliché as it may sound, I’ve
always been a hopeless romantic, and there’s something about weddings that brings an
indescribable sense of joy, love, and hope. Joining Rosette Designs has been one of the best
decisions I’ve made, as the team shares the same values and vision - to give every couple our
very best and turn their dream wedding into reality.
I usually need a full day (or more!) to recharge after wedding weekends. While I absolutely love
what I do, weddings require so much energy and heart that rest is essential. Outside of work,
you’ll most likely find me playing Pickleball, or curled up in bed watching shows and enjoying a
cosy day in.
May
Project IC
I’m drawn to the fast-paced and people-oriented nature of the wedding industry. It requires
strong organization, communication, and problem-solving skills, while also allowing room for
creativity and attention to detail. Weddings are some of the most important moments in
people’s lives, and being part of creating those memories is both rewarding and motivating to
me.
Apart from travelling for leisure, I also have a strong passion for sewing. Sewing has taught me
patience, precision, and how small details can completely transform the final result. I enjoy
working with fabrics, textures, and aesthetics, and I find satisfaction in creating something
beautiful and personal. Through sewing, I’ve also developed a deeper appreciation for
craftsmanship and creativity
Raissa
Project Coordinator
Honestly, I entered the wedding industry unexpectedly while I was looking for a job and met
Hellen. I came from a completely different background and initially had zero knowledge about
this industry. However, the longer I worked here, the more I realized that weddings are not only
about events, but also about relationships, commitment, and human connection. As someone
who has never been in a relationship before, I’ve learned a lot of wisdom through observing
weddings and interacting with colleagues who have healthy and happy marriages. It has been a
meaningful journey of learning and growth for me.
I’m actually a very random person who loves cheap jokes and spontaneous humor. Even the
simplest jokes can make me laugh endlessly, especially when I’m with close friends. I think it
makes life and work feel lighter and more enjoyable.
Fika
Graphic Designer
I’ve joined the wedding industry unexpectedly, but after stepping into it, I realized how much
there is to explore creatively. Coming from a graphic design background, I enjoy how wedding
decor trends constantly evolve over time, which keeps her inspired and motivated to stay
updated with new ideas and styles. I love working on unique wedding concepts, particularly
modern designs with interesting backdrop structures and contemporary floral arrangements.
I enjoy exploring creative ideas and visual concepts, especially when working on mockups and
unique wedding themes. With a background in graphic design, I like incorporating references,
proportions, and visual comparisons to better visualize ideas during the design process. Outside
of work, I enjoys crafting, creating content, and finding inspiration through Pinterest and
Instagram. I also enjoys spending time taking care of my small home garden.